Mobilegeddon is out, What you need to know.
What is ‘Mobilegeddon’?
Everyone knows Google. It’s the dominate search engine holding around 65% of searches. Recently they announced that they would be changing their algorithm for mobile-searches. This change was meant to give results that are optimized for their device. What this means is when someone searches from a device other than a computer, a non-mobile friendly page will lose ranking. Due to the the massive impact this will have on SEO, it has been nicknamed, ‘Mobilegeddon’. Before the announcement 52% of Fortune 500 companies already had their site mobile ready.
When it comes to staying connected, smart phones and tablets have taken over. The proof is in the statistics. Over one-third of mobile users are exclusively using their device to purchase and seek out information. Despite the name ‘Mobilegeddon’, Google is only standardizing what the consumers already want. Consumers are less likely to stay on a site if it is not optimized for their device. If you don’t sell products online, you may feel this doesn’t affect you. However, 65% of mobile users research online and make the purchases in store. If your site isn’t mobile friendly,then you’re loosing customers.
Google stated yesterday, “…we want to ensure that when you search on Google you find content that is not just relevant and timely, but also easy to read and interact with on smaller mobile screens.”
What can we do to help you?
Finding out if your website is mobile ready doesn’t have to be complicated. Head over to the developer section of Google and try out their test. That test is a great starting point, but you may need to do more. Different websites will take different amounts of work to make them mobile-friendly. Give us a call or e-mail with your sites address and fin out exactly how mobile ready your site is and how we can prevent ‘Mobilegeddon’ for you.
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