I recently read an article on The Chamber of Commerce website that had to do with a changing economy and how many people are struggling with how to make changes. One of the problems I have with articles I read many times is that they are vague and really offer no details in how to follow through with the good ideas presented. Well, we all have good ideas but we are really searching for those details as to how we can make the good ideas work in our world.
I commented on the article and agreed with another person who commented in part about the value of Google Adwords as being a great value. Here is an excerpt from that post.
As for Google Adwords, I feel the value that once was there is lessening.? What? I know… I said Google effectiveness is lessening. In regard to this article about stretching a dollar I feel I have to say this. I have worked with Google Adwords for well over a decade and I must say the value they once brought seems to be more in their (Google) favor today and not mine.
Let me explain. I can spend a great deal of time finding a group of economically priced keywords that fit my business and activate ads around those keywords only to find that in a matter of hours, or days, that the price has escalated to as much as 10x what the original price was. I have to look at the hours of time invested in finding new “cheap” keywords only to have Google inflate those prices in a matter of as many hours as I spent finding them.
On the other hand, I support the direction of SEO (Search Engine Optimization)of one’s business. Even if you don’t have a website your business can be organically optimized through the directory listings you mentioned and social media.
“There are many options in the business world today to stretch your dollar but you have to stretch your thinking first in order to take advantage of them.”
Joseph A Smith Is a Co-Owner of Compass Web Studio and a regular contributor to www.compasswebstudio.com/newsletter Questions or comments can be directly emailed to email@example.com or Call him directly at (618) 919-1836